VC's to DVD's
I started my day in a power meeting. I thought I was just going to meet with our client, but he was accompanied by three of the top people, including the name partner, of what I consider to be the top angel or mezzanine venture capital firm in Houston. This was the final meeting before a decision would be made to invest millions of dollars in the client's company. Had I known who would be attending the meeting, I would have asked Ping to be at the office before the meeting started. That was a missed opportunity, but the meeting went well anyway.
Later in the day I met with two people from one of our marketing firms. They want to make a video for our website to promote our immigration practice. Look at your book, they said. This is a powerful story. People need to hear about it, and they need to meet you and your family. So, they suggested, Ping and Angela need to be in the video. Part of the video should be shot in your tea room, part should be shot in the reception area, and part should be shot in your office.
How about a shot of Angela playing the gu zheng, I suggested. That would be so good, so unique, they replied. You see, everyone wants your family, and they will love your story. It is a story of hope, a story of love, a story of success. Prospective clients who come to your law firm website should see your family in the office together. It will allow them to identify with you and they will trust you to help them with their immigration cases.
Hmm, are they just selling, or will they really create sales? This is the biggest player in the legal market, so they should know what they are talking about. Our statistics show that a video on a law firm website will double or triple the number of people who will call and ask the law firm to represent them, they added. But we think you will experience even better results because of your story and your family if you will include them in the video.
So at the risk of feeling somewhat like a politician kissing babies, I am inclined to give it a try. But first, the girls are going to have to buy in to the idea, so I may have some selling of my own to do.
Later in the day I met with two people from one of our marketing firms. They want to make a video for our website to promote our immigration practice. Look at your book, they said. This is a powerful story. People need to hear about it, and they need to meet you and your family. So, they suggested, Ping and Angela need to be in the video. Part of the video should be shot in your tea room, part should be shot in the reception area, and part should be shot in your office.
How about a shot of Angela playing the gu zheng, I suggested. That would be so good, so unique, they replied. You see, everyone wants your family, and they will love your story. It is a story of hope, a story of love, a story of success. Prospective clients who come to your law firm website should see your family in the office together. It will allow them to identify with you and they will trust you to help them with their immigration cases.
Hmm, are they just selling, or will they really create sales? This is the biggest player in the legal market, so they should know what they are talking about. Our statistics show that a video on a law firm website will double or triple the number of people who will call and ask the law firm to represent them, they added. But we think you will experience even better results because of your story and your family if you will include them in the video.
So at the risk of feeling somewhat like a politician kissing babies, I am inclined to give it a try. But first, the girls are going to have to buy in to the idea, so I may have some selling of my own to do.
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